Dan He
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Five Keys Schools and Programs

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BRIEF
The goal of this collaborative project was to rebrand Five Keys to be more recognizable. The concept ā€œIā€™m still learning to...ā€ was applied to a campaign including posters and fund-raising products such as T-shirts, mugs and tote bags. To convey a trustworthy message, blue is the primary color, and a key is incorporated in the logo. To emphasize the mission of the program, icons for education, employment, recovery, family, and community represent the Five Keys organization. Motion graphics of icons are played on website. 

KEYWORDS
Hope
Trustworthy
Change
Educate

 
 
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