“Freedom: Art Indulgence” is an annual charity event that features art and music. The Imagine Bus Project works with incarcerated youth to encourage self-expression through art and to inspire personal development when they re-enter the community.
The goal of this project is to create a sustainable, playful and type-oriented system to raise people’s awareness of the event. The project requirements forbid use of imagery. The design must be in complete typography driven. Because of the charitable purpose behind it, I achieved an overall serious mood by using big and boldly type conveys the date while small type conveys the event entertainment. I build interactivity into the design: The flyer is sealed and opens like an invitation. The ID badge is multi-functional—the front can be worn on a lanyard and reversed to become a table tent.