Dan He
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Laslo Moholy-Nagy

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BACKGROUND
I created a series of print materials to promote the Moholy-Nagy exhibition in the Guggeinheim. Inspired by the similarity in beautiful shapes between the artist’s works and the museum’s majestic structure, I took a modern and experimental approach. The design system has an easy-to-follow structure for consistency throughout all promotional pieces as well as for future museum exhibitions. I captured the “experimental“ keyword by using Bauhaus-style elements and adopting Moholy-Nagy’s most representative invention-—photograms. To make it practical to promote, the design features variations of Moholy-Nagy’s photograms. The orange and black color palette emphasizes the  radical impression for which he’s known in his art. 

KEYWORDS
All-One-Piece
Friendly
Sustainable
Light

 
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