Dan He
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Typography Cardset

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BRIEF
This project is to create a tribute cardset to be sold in SFMOMA. The typeface I chose is Minion. The story of the enthusiastic designer Robert Slimbach is encouraging and inspiring. After he taught himself calligraphy and typography, he was self-employed for two years as a freelance type designer. He later commented on this period, “I wasn’t really making enough money to live on.” The concept Step Forward describes his career experience.  To show moving forward and the process of change, I combined small arrows with both filled-in and outlined letters. To achieve an industrial production feeling, I used metallic paper. The design of the back shows the progress of a series of letters from paper to digital form.

KEYWORDS
Change
Development
Blueprint
Industrail

 
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